The glittering 2025 Wave Awards, the so-called Oscars of the cruise industry, have also announced their list of outstanding winners, shining the light on innovation, luxury, and adventure on the ocean.
The ceremony was held in a leading location in London, where expert opinions were mixed with the vote of the masses to award the best cruise lines, ships, and agencies. With world travel being a booming business after the pandemic, such awards come at the right time, leading fans toward memorable journeys on water, rivers, and expeditions.
Riviera Travel could not have been beaten by any of the competitors as it had won the grand prize in the event, winning several awards that reiterated its strength in enlarging the scope of cruising. The considerate plans of the line have placed it as a benchmark to both newcomers and independent voyagers alike, converting unwilling travellers into arch fans.
Flashlight on Luxury and Ocean Leaders
Cunard was the winner of the Favourite Luxury Cruise Line award, having attained commendation on its classic grace and flawless service that makes every voyage a high-end affair. The passengers talk about the ships of the line, which are inspired by the art deco and in which the high tea traditions are combined with the modern prosperity on the transatlantic voyages and in the exotic escapes.
Regent Seven Seas took the Favourite Ultra-Luxury Cruise Line award for those seeking the most luxurious indulgence. The brand is renowned as an all-encompassing luxury brand and offers customised experiences, starting with a personalised butler service, to tailored journeys on distant isles, and all of these are accompanied by details that mean exclusivity.
Marella Cruises won the heart as the favourite Ocean Cruise Line as it creates the ideal balance of fun entertainment, comfortable rooms, and easy access to sun-kissed ports. The colourful itineraries of its fleet in the Mediterranean to the Caribbean are what make it a destination for an easy but thrilling holiday.
Excellence River and Expedition Stage
The river sector was dominated by Viking, which has gained the status of Favourite River Cruise Line due to its relaxing trips across the historical waterways in Europe. There are castles and vineyards, but longships are sailing without the rush, which means that visitors can experience cultural immersion.
The daring spirit behind Hurtigreren came out in the Favourite Specialist Cruise Line win, which was enhanced by the Best Cuisine accolade. The commitment of the Norwegian pioneer to sustainable seafood and local tastes goes well with off-grid adventures in the fjords and the polar latitudes.
As the Favourite Expedition Cruise Line, Seabourn has gone to the wilderness and soothes the adventurers with rocky routes into the ice frontiers of the Arctic and the secretive treasures of Asia. Its expensive thrill-seeking culture is characterised by zodiac landing and professionally driven increases.
Ship Sensations and Family Favourite
Royal Caribbean International enchanted twice, pilfering Best Family Cruise Line and Best Ocean Cruise Line awards. Full of adrenaline-inducing facilities such as surf simulators and Broadway performances, it is a multigenerational attraction to holiday with high energy.
MSC Cruises also shook the sand with the Best Ship Launch award, which boasted its hi-tech ships filled with technological features, including infinity pools and VR arches, and transformed the experience of families.

Plan Your Dream Trip: Tips and Tricks
These are not mere trophies; they are a guidebook to the wise sailors. Begin with identifying your vibe: either choose Cunard or Regent Seven Seas as the ship to feel your anchor and immerse yourself in Hurtigruten and Seabourn to experience discoveries raising pulse. Customise the type of trip to your own pace, ocean liners are full of ports, parties, and rivers are full of intimate pasts, expeditions are in pursuit of the wild.
Reserve new finds such as the innovations introduced by MSC to make it futuristic, and analyse the itinerary to suit your must-have destinations. Individual travellers have to map out the friendly routes of the Riviera, and families are visiting inclusive playgrounds on the Royal Caribbean ships.
Reserve in advance during high-season periods, consider onboard activities of wellness retreats, gala evenings, and always check the eco-credentials to be able to glide without conscience.
With these revelations emerging at the end of 2025, the cruise industry looks to the horizons of 2026 when even more radical construction and environmentally-friendly sails can be expected. Still after sunsets or summits, the Wave Awards are reminding us: the best cruise is the one sailed by smart people.